From a single model to a complete and diversified range, from a minor Romanian manufacturer to a brand known throughout Europe and with 6.5 million customers: in 15 years, from 2005 to the present day, Dacia has metamorphosed and overturned the automotive industry. From the Logan to the all-electric Spring show- car, we report on the cars that characterize the Dacia story.
DACIA LOGAN: BREAKING THE RULES
Following the purchase of the Romanian manufacturer by Groupe Renault in 1999, there is an ambitious plan for the future Dacia model: it is to be a robust, reliable and modern three-box saloon, for sale at 5,000 euros. To meet this challenge, that no manufacturer had yet overcome, Louis Schweitzer, the then CEO at Groupe Renault, has a conviction: to innovate, you have to break the rules. Boldness would come to epitomise the Dacia brand.
The Logan is built from the ground up, applying the market price as a fundamental constraint. From start to finish, the target cost (design to cost) method, unheard of at the time in the automotive industry, is applied.
Unveiled in 2004, the Logan keeps all of its promises: a record size to spaciousness ratio and essential equipment at an unbeatable retail price.
In response to demand, it is marketed throughout Europe from 2005. Costing the same as a second-hand car, the Dacia Logan makes owning a new car widely affordable. Dacia becomes the new benchmark for car purchases.
DACIA SANDERO: HELLBENT ON VERSATILITY
In 2008, Dacia extends its range with Sandero. Faithful to the brand’s fundamentals, this compact saloon with its modern design offers an unbeatable price/spaciousness ratio. With a length of just 4.02 metres, it can seat five adults and has a 320-litre boot, a capacity worthy of the next segment up. Positioned in price terms in the small car segment, the Sandero offers such versatility that it is an immediate commercial success. In 2009, the Stepway SUV version enters the market.
The Sandero, thanks especially to the Stepway version, has become the top-selling Dacia model, with 2.1 million units sold.